Our Mission
Protecting America's Consumers
Core Mission
The FTB's mission is to protect consumers and promote competition through:
- Preventing business practices that are anticompetitive, deceptive, or unfair to consumers
- Enhancing informed consumer choice and public understanding of the competitive process
- Accomplishing this without unduly burdening legitimate business activity
Strategic Goals
Consumer Protection
Protect all consumers from unfair, deceptive, and fraudulent practices
Competition
Maintain competition to promote a marketplace free from anticompetitive mergers and practices
Excellence
Advance effectiveness through excellence in management, HR, and IT
Our Impact
- Millions of dollars returned to consumers
- Strong enforcement of consumer protection laws
- Promotion of fair competition in markets
- Education and guidance for businesses